Bergson and Hefley to present MANA seminar on rep-manufacturer relations in Chicago on May 2-3
Manufacturers who want to learn how to integrate independent manufacturers’ reps into their sales forces may want to check out a seminar to be held in Chicago on May 2-3 by Hank Bergson, the president of the National Electrical Manufacturers Representatives Association (NEMRA) for more than 25 years, and Kris Hefley, a well-known industry consultant in rep circles.
Sponsored by the Manufacturers Agents National Association (MANA), Aliso Viejo, Calif., the 1.5-day seminar will cover all of the key issues manufacturers must consider prior to going to market with reps. These include determining whether reps or a direct sales force will be the most effective channel for their company’s products; finding reps with a complementary package of products that will be the right “fit” for their line; motivating and evaluating reps; developing commission plans; and ensuring that reps area giving their line a fair amount of selling time.
The response to a similar seminar Bergson and Hefley conducted last fall was so positive that MANA signed them up for a repeat performance. The seminar will be held at the American Management Association Executive Conference Center near O’Hare Airport in Chicago and costs $995 for members of MANA or sister associations and $1,250 for non-members. To learn more about the seminar click here.
http://www.manaonline.org/?cat=145
Manufacturers who want to learn how to integrate independent manufacturers’ reps into their sales forces may want to check out a seminar to be held in Chicago on May 2-3 by Hank Bergson, the president of the National Electrical Manufacturers Representatives Association (NEMRA) for more than 25 years, and Kris Hefley, a well-known industry consultant in rep circles.
Sponsored by the Manufacturers Agents National Association (MANA), Aliso Viejo, Calif., the 1.5-day seminar will cover all of the key issues manufacturers must consider prior to going to market with reps. These include determining whether reps or a direct sales force will be the most effective channel for their company’s products; finding reps with a complementary package of products that will be the right “fit” for their line; motivating and evaluating reps; developing commission plans; and ensuring that reps area giving their line a fair amount of selling time.
The response to a similar seminar Bergson and Hefley conducted last fall was so positive that MANA signed them up for a repeat performance. The seminar will be held at the American Management Association Executive Conference Center near O’Hare Airport in Chicago and costs $995 for members of MANA or sister associations and $1,250 for non-members. To learn more about the seminar click here.
