Electrical Marketing's LiveWire

IDEA Highlights Manufacturer Data Quality Achievements

The Industry Data Exchange Association, Inc. (IDEA), Arlington, Va., said more than 50 manufacturer accounts have attained programmatic quality (“excellence”) for at least 95% of their items in the group’s Industry Data Warehouse (IDW), which provides electrical product data to distributors.

IDEA’s Data Certification Program uses different metrics to assess the completeness and quality of manufacturer-provided pricing and descriptive product information within 43 different data fields in the IDW.

“The supply chain relies on comprehensive, consistent, and current data to operate effectively,” said Paul Molitor, President and CEO, IDEA. “Top manufacturers — like these we are recognizing today — understand the important role such information plays in the electrical channel, and I’m thrilled to see our manufacturers improving the digital content they’re providing to their trading partners through the IDW while continuing to work toward full data certification.”

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