Electrical Marketing's LiveWire

IDEA Highlights Manufacturer Data Quality Achievements

The Industry Data Exchange Association, Inc. (IDEA), Arlington, Va., said more than 50 manufacturer accounts have attained programmatic quality (“excellence”) for at least 95% of their items in the group’s Industry Data Warehouse (IDW), which provides electrical product data to distributors.

IDEA’s Data Certification Program uses different metrics to assess the completeness and quality of manufacturer-provided pricing and descriptive product information within 43 different data fields in the IDW.

“The supply chain relies on comprehensive, consistent, and current data to operate effectively,” said Paul Molitor, President and CEO, IDEA. “Top manufacturers — like these we are recognizing today — understand the important role such information plays in the electrical channel, and I’m thrilled to see our manufacturers improving the digital content they’re providing to their trading partners through the IDW while continuing to work toward full data certification.”

Discuss this Blog Entry 0

Post new comment
or to use your Electrical Marketing ID
What's Electrical Marketing's LiveWire?

Electrical Marketing's LiveWire brings you breaking news, on-the-fly analysis and running commentary about the electrical products marketing channel


Jim Lucy

Jim Lucy has been wandering through the electrical market for more than 30 years, most of the time as an editor for Electrical Wholesaling, Electrical Marketing newsletter and CEE News. During that...

Doug Chandler

Doug Chandler began writing about the electrical industry in 1992, and still finds there's never a shortage of stories to be told. So he spends his days finding them and telling them....
Blog Archive