Knipex Tools (Arlington Heights, Ill.): The company recently hired Bill Grimpe as its product marketing specialist and Catherine Smith as its marketing communications coordinator. As product marketing specialist, Grimpe will develop and execute all product launches, providing e-commerce and sales support, developing marketing support materials and documentation, as well as developing product positioning and messaging that differentiates Knipex’s products from others in the market. Grimpe has more than 15 years of industry experience, working previously as a divisional sales merchant assistant for Home Depot and an assistant product merchant for True Value Co. He has an associate’s degree from Triton College.
In her role as marketing communications coordinator, Smith is responsible for creating brand awareness through managing KNIPEX’s social media pages, newsletters and tradeshow materials. Prior to joining Knipex, Smith worked as a marketing intern at McDaniels Marketing Communications and earned a bachelor’s degree in marketing from Bradley University in Peoria, Ill.
Knipex is the North American sales and marketing organization of Knipex‐Werk and is located in Arlington Heights, Ill. Knipex‐Werk, Wuppertal, Germany. The press release said it’s the largest manufacturer of professional-quality pliers in the world, producing up to 65,000 pliers per day, or up to 325,000 pliers each week.
