Check Out EM’s 2016 Sales Estimates

Electrical Marketing’s editors learned something new this week when they calculated EM’s 2016 Electrical Market Sales Potential Data on the state level for the key electrical contractor and industrial market segments. That data, compiled in a chart on page 2, may help you with your 2016 market prognostications.

Using Electrical Wholesaling’s 2016 sales-per-employee multipliers from this year’s Market Planning Guide and the latest available employment data from the U.S. Bureau of Labor Statistics for construction and manufacturing segments, we refreshed our sales potential estimates for the electrical contractor, MRO (maintenance & repair operations), OEM  (original equipment manufacturers) and factory automation segments.

We discovered that just 10 states with the largest sales potential for both  the electrical contractor and industrially-oriented market segments account for just over half of the national sales in these areas. For instance, with $19.9 billion in estimated 2016 sales potential with electrical contractors for next year, California, Texas, Florida, New York, Pennsylvania, Illinois, Ohio, North Carolina, Virginia and Washington (in ranked order) account for about 52% of the total $38.6 billion in sales forecast to contractors.

With $4.6 billion of the estimated $8.8 billion in MRO sales, California, Texas, Ohio, Michigan, Illinois, Pennsylvania, Indiana, Wisconsin, North Carolina and New York (also in ranked order), also account for just over 50% of the MRO total.