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DISC Forecast Looks For Steady Growth By: Herm Isenstein, DISC Corp. president After three years of negative growth, electrical distributor industry sales finally registered positive growth in 2004. Led by the distributor served industrial market, DISC Corp., Orange, Conn., a leading provider of market forecast information for the electrical industry, expects total industry sales to top 6.5 percent this year and better than 8 percent next year. Over the past 30 years, average annual growth has been 6.2 percent, so 2004 is right on target with the long-term historical growth rate. We’ve seen some fairly spectacular commodity price increases over the past year and that translated into a 5.8 percent price increase for the electrical industry overall. Taking account of the price effect this year, real physical volume — the best measure of changes in real resources — increased about 0.7 percent. (That’s over a full percentage point less than the long-term average). What’s so important about that? If you are adding or taking out resources from your business, you want to make sure those decisions are based on changes in physical volume, not on price changes.
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