|
 |
|
Distributors Build Company Brands
By: Jim Lucy, EW
If your company were a box of cereal, how would you market it?
That may sound like a bizarre question, but the battle you fight with your cross-town rival for dominance in your local market isn't much different than the battle the marketers of Wheaties and Cheerios fight for shelf space at your local supermarket. According to an article in the upcoming issue of Electrical Wholesaling magazine, whether companies are trying to create demand for electrical supplies or for a breakfast cereal, the marketing strategies that you use are more alike than one would think. It comes down to the same three words: Build your brand.
Thank you for using the Electrical Marketing site. Our Home Page and Calendar pages are open to everyone. The rest of our site is only available to subscribers.
You have reached this page because you attempted to view material that is only available to on-line subscribers. If you are already an on-line subscriber, please log in using the login box on the right. If you still cannot access the rest of this site, please email or call our customer service department:
US Toll Free: (866) 505-7173
International: (847) 763-9504
Email: custserv@newsletter.penton.com
If you are interested in being an online subscriber, please check out our Subscription page (or the tab above right).
Thank-you from the staff of Electrical Marketing.
|
|
|
|
Industry Calendar
Jan. 21-24, 2009
NAED Western Region Conference:
Palm Desert, Calif.; National Association of Electrical Distributors (NAED),
(314) 991-9000,
www.naed.org
Feb. 25-28, 2009
NAED South-Central Region Conference:
Orlando, Fla.; NAED,
(314) 991-9000,
www.naed.org
March 10-14
Electronic House Expo Spring 2009:
Orlando, Fla.; EH Publishing,
508-663-1500,
www.naed.org
March 17-20
Electric West Conference:
Las Vegas, Penton Media Exhibitions,
203-358-3704,
www.electricshow.com
March 18-21
NEMRA Annual Conference:
Orlando, Fla.; National Electrical Manufacturers Representatives Association,
800-446-3672,
www.nemra.org
April 19-23
NAILD Convention:
Scottsdale, Ariz.; National Association of Independent Lighting Distributors (NAILD),
716-875-3670,
www.naild.org
April 20-23
A-D Electrical Supply Division Network Meeting:
Houston; Affiliated Distributors (A-D),
610-977-3100,
www.mya-d.net
April 29-May 1
2009 Equity/EDN Annual Meeting:
Dallas; Equity/EDN Electrical Associates;
800-373-1894,
www.equityedn.org
May 3-4
Lightfair International:
New York; AMC Inc.;
204-220-2004, www.lightfair.com
May 4-7
Windpower 2009 Chicago:
American Wind Energy Association (AWEA);
202-383-2512
May 16-20
NAED National Electrical Leadership Summit:
Fort Lauderdale, Fla.; NAED;
888-791-2512; www.naed.org
June 28-July 1
Women in Industry Forum:
Santa Fe, N.M.; NAED;
888-791-2512; www.naed.org
July 30-August 1
NAED LEAD Conference:
Orlando, Fla.; NAED;
888-791-2512; www.naed.org
|
|
|
