A recent survey of Electrical Wholesaling subscribers uncovered evidence that while technology is quickly reshaping how distributors and their customers do business, other aspects of the marketing equation remain very much the same.

Online ordering is apparently gaining popularity with electrical distributors. Of the 100-plus distributors who responded to the survey for Electrical Wholesaling's 2011 Reader Profile, 51.9 percent said they place orders electronically via their vendors' websites and 68.5 percent said they check order and delivery status online. And electrical distributors' customers are more tech-savvy than you may think, as 27.8 percent of survey respondents said some of their customers are already ordering products with their smartphones.

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Thank-you from the staff of Electrical Marketing.