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EIS Expands Position in Specialty Wire and Cable with Deal to Buy Cobra Wire & Cable
Electrical specialty distributor and fabricator EIS Inc., Atlanta, a subsidiary of Genuine Parts Co., announced that it has acquired the stock of Cobra Wire & Cable Inc. from Merit Capital Partners and Fulton Capital. Cobra will become a stand-alone division of EIS, giving it a solid position in the specialty wire market concentrating on flexible power cable and a variety of other specialty cable types for clients ranging from marine operators to telecom companies and data centers.
Cobra will continue to operate from its headquarters and distribution facility in Hatboro, Pa., and its additional distribution locations in Plano, Texas, and Seattle, Wash. Operating as Cobra Wire & Cable, a Division of EIS Inc., the group will continue to serve the telecom, battery, uninterruptible power supply (UPS), alternative energy and marine markets. Cobra has insulated cable and hardware products such as lugs and connectors manufactured for it under exclusive contracts, and goes to market through a network of reps and distributors.
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Electrical Marketing's LiveWire brings you breaking news, on-the-fly analysis and running commentary about the electrical products marketing channel from the editors of Electrical Marketing.
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