One indicator the electrical wholesaling industry is finally pulling out of a three-year tailspin that saw electrical distributors' sales plummet more than 20 percent are the new sales forecasts in Electrical Wholesaling's 2011 Market Planning Guide, which reports that industry sales are expected to increase five percent in 2011 to $84.1 billion.

EW's Market Planning Guide, to be published later this month, says the boost in sales comes after an increase of just 0.9 percent in 2010 and a decline of no less than (and probably markedly more than) 14 percent in 2009. EW's editors believe the five-percent increase that survey respondents anticipate for 2011 sounds pretty realistic. It's also right in line with the +4.9% national forecast that Herm Isenstein, president, DISC Corp., Orange, Conn., has developed in his data (see his 2011 forecast below).

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Thank-you from the staff of Electrical Marketing.