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Fourteen Regional Vice Presidents Drive Marketing Efforts at Cooper Connection
By: Dale Funk
When a company the size of Cooper Industries launches a distributor program for a broad product offering that can cover 20 percent of all products an electrical distributor sells, that's big news. When it pulls out of the industry's two largest buying/marketing groups shortly after the launch because it wants to work more directly with electrical distributors, it attracts even more attention.
Launched in December 2000 by the Houston-based Cooper Industries, Cooper Connection links a wide array of sales, promotional and marketing activities for Cooper's stable of electrical products: Cooper Lighting, Cooper Crouse-Hinds, Cooper Bussmann, Cooper Wiring Devices, Cooper B-Line and Cooper Power Systems. Since that time, Cooper Industries has made several enhancements to Cooper Connection.
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Industry Calendar
Jan. 21-24, 2009
NAED Western Region Conference:
Palm Desert, Calif.; National Association of Electrical Distributors (NAED),
(314) 991-9000,
www.naed.org
Feb. 25-28, 2009
NAED South-Central Region Conference:
Orlando, Fla.; NAED,
(314) 991-9000,
www.naed.org
March 10-14
Electronic House Expo Spring 2009:
Orlando, Fla.; EH Publishing,
508-663-1500,
www.naed.org
March 17-20
Electric West Conference:
Las Vegas, Penton Media Exhibitions,
203-358-3704,
www.electricshow.com
March 18-21
NEMRA Annual Conference:
Orlando, Fla.; National Electrical Manufacturers Representatives Association,
800-446-3672,
www.nemra.org
April 19-23
NAILD Convention:
Scottsdale, Ariz.; National Association of Independent Lighting Distributors (NAILD),
716-875-3670,
www.naild.org
April 20-23
A-D Electrical Supply Division Network Meeting:
Houston; Affiliated Distributors (A-D),
610-977-3100,
www.mya-d.net
April 29-May 1
2009 Equity/EDN Annual Meeting:
Dallas; Equity/EDN Electrical Associates;
800-373-1894,
www.equityedn.org
May 3-4
Lightfair International:
New York; AMC Inc.;
204-220-2004, www.lightfair.com
May 4-7
Windpower 2009 Chicago:
American Wind Energy Association (AWEA);
202-383-2512
May 16-20
NAED National Electrical Leadership Summit:
Fort Lauderdale, Fla.; NAED;
888-791-2512; www.naed.org
June 28-July 1
Women in Industry Forum:
Santa Fe, N.M.; NAED;
888-791-2512; www.naed.org
July 30-August 1
NAED LEAD Conference:
Orlando, Fla.; NAED;
888-791-2512; www.naed.org
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