GE estimates that each dollar spent on charging stations will bring an additional 50 cents in sales of upstream distribution equipment such as panelboards, upgraded transformers, circuit breakers, switchgear and other electrical equipment to provide power to the units.

The company has been putting together direct deals to install WattStations in several cities, on university campuses and shopping centers as they rush to provide power to the expected influx of electric and plug-in-hybrid vehicles. GE is a technical advisor to Project Get Ready, a group of municipalities that want to push EV adoption, and has announced pilot programs with Purdue University and the University of California San Diego. Bowler said they've also had interest from major hotel chains and commercial centers.

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