W.W. Grainger, Lake Forest, Ill., celebrates the 10-year anniversary of its Internet channel this year. Originally launched as an information repository, the www.grainger.com Web site has grown to be an integral part of Grainger’s multi-channel business model, offering customers such as facilities managers and contractors the ability to search, select and purchase over 250,000 products and repair parts.
Since its inception in 1995, the Web site has had more than 200 million unique visits resulting in 10 million transactions generating revenue of more than $2 billion.