Howard Industries, Laurel, Miss., unveiled its new lighting products division with a formal announcement made during its group meeting at the annual National Electrical Manufacturers Representatives Association (NEMRA) Conference in New York City.
The new division will produce HID luminaires for the utility and I/C markets and will be promoted through the network of representative agencies across the United States to electrical distributors, lighting distributors, investor-owned utilities, electrical cooperatives and municipalities.
“Howard Industries’ new Lighting Products Division is a natural offshoot of the Ballast Products Division,” said Derral Ward, Howard Ballast Division’s Vice president of sales. “Now our customers will be able to order both ballasts and luminaires on the same purchase order with confidence from their existing, trusted sales representatives — a key incentive for our entering this segment of the lighting market.”
Initial products will include wall packs, floods, vandal canopy, garage lighters, sports lighters, high bays, low bays, dusk-to-dawn, temporary construction lights, and portable work lights with complementary products being added at a later date.