Westley W. Howard has been appointed product manager for Ideal Industries Inc.’s hand tool line. With more than a decade of experience working for such companies as Lutron, Western Forge and Supra Products, Howard brings excellent marketing, technology and channel management leadership to Ideal. He will report to Business Unit Manager Bruce Hartranft. In his new position, Howard is responsible for coordinating the accelerated sales efforts for Ideal hand tools in the North American marketplace. Griffin will focus on managing the sales effort as well as providing direction and training on new products. He will additionally direct new promotional methods to target opportunities for maximizing brand recognition and market penetration. Howard joins Ideal from Lutron Electronics, where he served as retail marketing leader for the past two years. In this role, he was an integral part of developing and implementing multi-channel strategies to launch Lutron lighting control systems. Prior to Lutron, he gained product management experience at Western Forge as a national accounts/product development manager, and at Supra Products where he managed retail accounts such as Home Depot, Lowe’s, Ace and Menards.

You have reached this page because you attempted to view material that is only available to on-line subscribers. If you are already an on-line subscriber, please log in using the login box on the right. If you still cannot access the rest of this site, please email or call our customer service department:

US Toll Free: (866) 505-7173
International: (847) 763-9504
Email: custserv@newsletter.penton.com

If you are interested in being an online subscriber, please check out our Subscription page (or the tab above right).

Thank-you from the staff of Electrical Marketing.