IESC becomes Rexel

Feb. 25, 2011
Rexel has moved to reorganize the branding for its U.S. operations

Rexel has moved to reorganize the branding for its U.S. operations. The Paris-based electrical distribution giant announced that its U.S. business, headquartered in Dallas and previously known as International Electric Supply Corp. (IESC) will now carry the name Rexel Holdings USA. The company is keeping its “customer-facing” brands Rexel, Gexpro, Gexpro Services, Capitol Light & Supply and Parts Super Center.