Supporting its strategic goal of tapping new product ideas developed by electricians and contractors on the job-site, Madison Electric Products, Bedford Heights, Ohio, has recently launched its Sparks Innovation Center on its website at www.meproducts.net/sparks.

This online resource offers information for inventors and an online questionnaire to submit a product idea. While Madison Electric Products obviously cannot promise that a product will make it to market, the company does carefully review every idea submitted, and said it will give a quick response as to whether the idea fits into its product development plans. If the product does, the inventor is contacted to continue the invention submission process; if not, the inventor is encouraged to join the company's field testing staff, contractor focus groups, and to submit other ideas for future consideration.

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