While electrical distributors, reps and manufacturers love to talk about the good, bad and just-plain ugly aspects of private-label products, what matters most is if the ultimate customers will buy them.

The short answer is, “It depends.” Electrical contractors and other end users will consider private-label products for some applications and in some product areas, but wouldn’t touch them with a 10-foot stick of conduit in others.

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Thank-you from the staff of Electrical Marketing.