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Reps Speak Out on Private Labeling
By: Allen Ray, Allen Ray Associates, and David Gordon, Channel Marketing Group
Private labeling is creating a real squeeze for manufacturers’ reps. Some distributors, primarily national companies, are actively pursuing private labeling to improve margins and capture market share, and some manufacturers are willing to support these distributors in these initiatives.
Caught in the middle are independent reps. They must still provide some level of support to any distributors that private label for other lines they carry, but they still need to generate commission dollars while street-level pricing deteriorates due to competitive pressures that may have been sparked by the entry of private-label products into the market.
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Thank-you from the staff of Electrical Marketing.
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Industry Calendar
Jan. 21-24, 2009 NAED Western Region Conference: Palm Desert, Calif.; National Association of Electrical Distributors (NAED), (314) 991-9000, www.naed.org
Feb. 25-28, 2009 NAED South-Central Region Conference: Orlando, Fla.; NAED, (314) 991-9000, www.naed.org
March 10-14 Electronic House Expo Spring 2009: Orlando, Fla.; EH Publishing, 508-663-1500, www.naed.org
March 17-20 Electric West Conference: Las Vegas, Penton Media Exhibitions, 203-358-3704, www.electricshow.com
March 18-21 NEMRA Annual Conference: Orlando, Fla.; National Electrical Manufacturers Representatives Association, 800-446-3672, www.nemra.org
April 19-23 NAILD Convention: Scottsdale, Ariz.; National Association of Independent Lighting Distributors (NAILD), 716-875-3670, www.naild.org
April 20-23 A-D Electrical Supply Division Network Meeting: Houston; Affiliated Distributors (A-D), 610-977-3100, www.mya-d.net
April 29-May 1 2009 Equity/EDN Annual Meeting: Dallas; Equity/EDN Electrical Associates; 800-373-1894, www.equityedn.org
May 3-4
Lightfair International:
New York; AMC Inc.; 204-220-2004, www.lightfair.com
May 4-7
Windpower 2009 Chicago:
American Wind Energy Association (AWEA); 202-383-2512
May 16-20
NAED National Electrical Leadership Summit:
Fort Lauderdale, Fla.; NAED; 888-791-2512; www.naed.org
June 28-July 1
Women in Industry Forum:
Santa Fe, N.M.; NAED; 888-791-2512; www.naed.org
July 30-August 1
NAED LEAD Conference:
Orlando, Fla.; NAED; 888-791-2512; www.naed.org
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