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Reps Speak Out on Private Labeling

By: Allen Ray, Allen Ray Associates, and David Gordon, Channel Marketing Group

Private labeling is creating a real squeeze for manufacturers’ reps. Some distributors, primarily national companies, are actively pursuing private labeling to improve margins and capture market share, and some manufacturers are willing to support these distributors in these initiatives.

Caught in the middle are independent reps. They must still provide some level of support to any distributors that private label for other lines they carry, but they still need to generate commission dollars while street-level pricing deteriorates due to competitive pressures that may have been sparked by the entry of private-label products into the market.

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Industry Calendar

Jan. 21-24, 2009
NAED Western Region Conference:
Palm Desert, Calif.; National Association of Electrical Distributors (NAED),
(314) 991-9000,
www.naed.org

Feb. 25-28, 2009
NAED South-Central Region Conference:
Orlando, Fla.; NAED,
(314) 991-9000,
www.naed.org

March 10-14
Electronic House Expo Spring 2009:
Orlando, Fla.; EH Publishing,
508-663-1500,
www.naed.org

March 17-20
Electric West Conference:
Las Vegas, Penton Media Exhibitions,
203-358-3704,
www.electricshow.com

March 18-21
NEMRA Annual Conference:
Orlando, Fla.; National Electrical Manufacturers Representatives Association,
800-446-3672,
www.nemra.org

April 19-23
NAILD Convention:
Scottsdale, Ariz.; National Association of Independent Lighting Distributors (NAILD),
716-875-3670,
www.naild.org

April 20-23
A-D Electrical Supply Division Network Meeting:
Houston; Affiliated Distributors (A-D),
610-977-3100,
www.mya-d.net

April 29-May 1
2009 Equity/EDN Annual Meeting:
Dallas; Equity/EDN Electrical Associates;
800-373-1894,
www.equityedn.org

May 3-4
Lightfair International: New York; AMC Inc.;
204-220-2004, www.lightfair.com

May 4-7
Windpower 2009 Chicago: American Wind Energy Association (AWEA);
202-383-2512

May 16-20
NAED National Electrical Leadership Summit: Fort Lauderdale, Fla.; NAED;
888-791-2512; www.naed.org

June 28-July 1
Women in Industry Forum: Santa Fe, N.M.; NAED;
888-791-2512; www.naed.org

July 30-August 1
NAED LEAD Conference: Orlando, Fla.; NAED;
888-791-2512; www.naed.org

 
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