Electrical manufacturers have been fighting hard for their share of the market for construction of new data centers. A new study may change their expectations of that market. Efficiency advances in the design of data centers will flatten the growth curve in spending on data center construction over the next five years, but long-term growth looks pretty robust, according to a whitepaper released last week by engineers at Microsoft Corp., Redmond, Wash.

The study, titled “Projecting Annual New Datacenter Construction Market Size,” was produced by Christian Belady, Microsoft's general manager - datacenter advanced development, who begins with a discussion of whether Jevon's Paradox — the idea that technologies improving efficiency also increase the rate of consumption of the conserved resource — can explain the explosive growth in online services and the attendant demand for new data centers full of computer servers.

You have reached this page because you attempted to view material that is only available to on-line subscribers. If you are already an on-line subscriber, please log in using the login box on the right. If you still cannot access the rest of this site, please email or call our customer service department:

US Toll Free: (866) 505-7173
International: (847) 763-9504
Email: custserv@newsletter.penton.com

If you are interested in being an online subscriber, please check out our Subscription page (or the tab above right).

Thank-you from the staff of Electrical Marketing.