Tired of seeing counter mats from his manufacturers gathering dust in distributors' warehouses, John Milner, a partner with United Electrical Sales Ltd., an independent manufacturers' rep based in Orlando, is getting ready to revolutionize how distributors promote their product lines and educate their customers in counter areas.

When it hits the market in May (the intended launch date), the iCountermat will offer electrical distributors a radically new method for bringing new product information, updated technical data and other information into the counter area. Powered by an 80-gigabyte computer, the 26-inch touchscreen display will give distributors' counter personnel and their customers fingertip access to a customizable library of updated content such as manufacturers' catalogs, specification sheets, product videos and other technical and industry information.

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