Electrical Marketing's LiveWire

Barron Lighting Group Appoints New Northeast Regional Vice President

Barron Lighting Group (Glendale, AZ): The company has added Karl Zartarian as Northeast Regional vice president. He will be responsible for leading sales and training of the company’s independent lighting agencies serving electrical distributors across the Northeast region.

“We are thrilled for Karl to join our team with his extensive background in product marketing, regional sales and distributor partnerships,” said Alan Tracy, owner and president of Barron Lighting Group.

Zartarian brings over 25 years of experience in sales and marketing, most recently as channel and key accounts director at Eaton/Cooper where he focused on distributor partnerships for regional and national distributors which encompassed all of Eaton's businesses, including Eaton (Cooper) Lighting. He spent the first part of his career with Crouse-Hinds based in Singapore with international sales responsibilities, then ten years with Hubbell Lighting in product marketing and regional sales leadership roles, then Generation Brands/Sea Gull Lighting as director for Ambiance Lighting Systems with sales and product marketing/development responsibilities.

Zartarian holds a Master of Business Administration from Radford University and a Bachelor of Science in Commerce & Engineering from Drexel University.

Discuss this Blog Entry 0

Post new comment
or to use your Electrical Marketing ID
What's Electrical Marketing's LiveWire?

Electrical Marketing's LiveWire brings you breaking news, on-the-fly analysis and running commentary about the electrical products marketing channel

Contributors

Jim Lucy

Jim Lucy has been wandering through the electrical market for more than 30 years, most of the time as an editor for Electrical Wholesaling, Electrical Marketing newsletter and CEE News. During that...

Doug Chandler

Doug Chandler began writing about the electrical industry in 1992, and still finds there's never a shortage of stories to be told. So he spends his days finding them and telling them....
Blog Archive