Nelson Joins Generac Power Systems as V.P. of Marketing

Generac Power Systems Inc. (Waukesha, Wis.):Duane Nelson has joined the company as V.P. of marketing. In his new role, Nelson will be responsible for leading Generac's global marketing strategy, including branding, market research and marketing communications across all channels. Nelson brings 18 years of marketing expertise to Generac, most recently serving as director of global brand management with Case IH, a manufacturer of agricultural equipment business. He has also served on the board of directors of Growth Energy, a group supporting the use of enthanol, and worked for Bombardier Recreational Products and several marketing agencies. Nelson holds bachelor's degrees in finance and economics from the University of Wisconsin-La Crosse and an M.B.A. from Marquette University.