Recognizing that SPAs (special pricing authorizations) are prevalent within the electrical industry and can be critical to the profitability of distributors, Allen Ray Associates, Kennedale, Texas, and Channel Marketing Group, Raleigh, N.C., recently conducted an industry survey to better understand the state of the SPA market. More than 100 distributors throughout the industry, representing various sized distributors, responded to the survey. Some of the key results included: 33.3 ...

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