SAP Acquires Hybris to Build Out Software Tools for Mobile Devices and E-Commerce

SAP AG, Walldorf, Germany, has acquired hybris, Zug, Switzerland, a developer of e-commerce technology.

“Hybris is a recognized leader in commerce platform technology, and the combination with SAP will enable us to deliver complete omni-channel business solutions and continue our strong growth trajectory,” said Ariel Lüdi, CEO, hybris and Carsten Thoma, president and co-founder, hybris, in a press release announcing the acquisition. “Joining with SAP will significantly expand the scope, scale and power of hybris’ commerce platform, and allow us to deliver the next generation of customer engagement innovation across all channels.”

Founded in 1997, hybris focuses on e-commerce software and says it offers a “complete omni-channel commerce platform that incorporates web, mobile, call center and store solutions.” The press release said, “Hybris helps businesses of all sizes on every continent sell more goods, services and digital content through every touch point, channel and device. Hybris’ solutions provide a single view of customers, products and orders across multiple demand and delivery channels, made possible by state-of-the-art master data management and unified commerce processes for all channels.”

Upon completion of the transaction, expected in 3Q 2013 and subject to regulatory approval and other closing conditions, hybris will operate as an independent business unit and will retain its existing management team led by Lüdi and Thoma.