Killer Counties in Electrical Sales Potential - 1Q 2017

The more you study electrical market sales potential, the more you realize just how consolidated it is geographically.

EM’s editors ran some county-level sales potential numbers and were surprised to find that the 300 largest U.S. counties account for 84% of Core Electrical Sales Potential — the combination of the sales potential of the electrical contractor and industrial (MRO, OEM, and Factory Automation markets). These segments account for 74% of all sales through full-line electrical distributors, according to Electrical Wholesaling data. EM developed these sales potential estimates using the sales-per-employee formulas from EW’s Market Planning Guide and employment data from the U.S. Bureau of Labor Statistics (BLS)

It might not surprise you to find multiple counties in the Los Angeles, Houston, Chicago or New York metros at the top of our chart for Core Electrical Sales Potential. What may surprise you is the power many of these counties have in their states. Arizona’s Maricopa County in the Phoenix metro accounts for more than 80% of the state’s total sales potential, according to our research, and Nevada’s Clark (Las Vegas metro) and Washoe (Reno) Counties hold more than 90% of the state’s sales potential.

We found that the 50 counties in the table account for 40% of the total U.S Core Electrical Sales Potential. In total, 969 counties had data for both electrical contractor and manufacturing employment and accounted for an estimated $59.7 billion in electrical sales potential. To see this counties in table format click on the "View Full List" button below. To see all of Electrical Marketing's Core Electrical Market Potential data in a map format, click here or on the map below.