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ELECTRICAL SALES POTENTIAL ESTIMATES

Marketing executives in the electrical industry rely on Electrical Marketing's electrical sales estimates to size up market potential in electrical contractor and industrial segments on the county, Metropolitan Statistical Area (MSA), state and national levels. All data is updated on a quarterly basis and includes estimates for total market size for each geography, contractor, and industrial estimates and estimates for Core Electrical Potential, the combined total of electrical contractor and industrial sales, which typically accounts for approximately 75% of all electrical sales in a market.

Here are five ways electrical executives use this data:
1. To size up a local market as a potential site for a new branch.
2. To identify the fastest-growing local markets in a state of region
3. To develop sales goals by county, MSA or state for field salespeople, independent manufacturers' reps and factory sales personnel.
4. To size local markets for presentations to bank loan officers, investors or acquirers.
5. To estimate the market potential of the local markets serviced by a potential acquisition candidate.

Electrical Marketing's editors develop these sales estimates using the sales-per-employee estimates from Electrical Wholesaling's annual Market Planning Guide. This dataset is provided in two ways:

Metropolitan Statistical Area (MSA) Data. This data set includes electrical sales potential estimates at the MSA, state, and national levels.

County-Level Data. Similar to the MSA data set, but the electrical sales potential estimates are broken down to the county level.
Click Here to Download the Latest County Data – 2022 Annual

ELECTRICAL PRODUCT SALES POTENTIAL ESTIMATES

Developed from the data received in surveys of more than 100 of the nation’s largest electrical distributors, Electrical Marketing’s Electrical Product Sales Potential Data is available for 17 key electrical product categories. Click Here to Download Electrical Marketing’s Latest Electrical Product Sales Potential Estimates

ELECTRICAL PRICE INDEX (EPI)

This is the electrical industry’s only monthly pricing index for more than 20 key electrical product groups. S&P Global provides this data to Electrical Marketing subscribers on a monthly basis.

CONSTRUCTION PROJECT DATABASE

When you consider that electrical construction work accounts for an estimated 10% of the typical cost of a construction project, you can see why it's important to keep tabs on large projects in your market. Electrical Marketing's dataset of large construction projects of at least $100 million in total contract value that are either underway or in the planning stage.

Click Here to Download the Latest Data – 11/2/2023 Update

ELECTRICIAN EMPLOYMENT & WAGE DATA:  2010-2022

If you need information on the number of electricians at the MSA, state and national level, or the wage averages for them in these geographies, this data is available annually from the U.S. Bureau of Labor Statistics. We have compiled it here

Click Here to Download Electrician Employment & Wage Data for 2010-2022

POPULATION DATA

Watching population growth or decline is a quick-and-easy way of seeing whether sales potential in a market will be growing or declining in the future. The U.S. Census Bureau published population estimates at the county, MSA, state, and national levels each July. The latest county, MSA and state data is from 2022.

Click Here to Download Population Data at the Metropolitan Statistical Area (MSA) Level

Click Here to Download Population Data at the County Level

Click Here to Download Population Data at the Micropolitan Area Level (Smallest markets)

BUILDING PERMIT DATASET

This dataset contains MSA-level U.S. building permit data. Residential construction typically accounts for 15% to 20% of the typical electrical distributors' business, and this data can help you get a quick read on the hottest housing markets. The building permit data from the U.S. Census Bureau is also considered to be an accurate leading indicator of a local market's future commercial construction potential because once new housing developments are built, retail, commercial, and institutional construction like gas stations and strip malls, offices, doctors' offices and hospitals, churches, synagogues and other places of worship.

Click Here to Download the Latest Available Building Permit Data – September 2023 data

ACQUISITIONS & MERGERS DATASET

This data set contains all of the acquisitions Electrical Marketing has reported on over the last 30-plus years.