Survey To Explore Private Labeling

Private labeling has become one of the hottest topics of conversation in the electrical market. To explore this move toward private-labeling, David Gordon, principal, Channel Marketing Group, Raleigh, N.C., and Allen Ray, president, Allen Ray Associates, Arlington, Texas, are conducting a benchmark survey. An executive summary of their findings will be published in EW in early 2007. You can participate in this survey visiting www.ewweb.com and clicking on the link under “Private Labeling in the Electrical Market: An Industry Study.” To learn more about this study, contact Gordon at (919) 488-8635 or [email protected] or Ray at (817) 704-0068 or [email protected].