Cree Nails Retail Deal with Best Buy

Best Buy entered the consumer LED lighting game on Nov. 2 with the announcement it will be carrying two Insignia light bulb offerings from Cree. The 40W and 60W equivalent lamps will be available exclusively at Best Buy. Cree’s Insignia line has the shape of a traditional incandescent lamp with omnidirectional lighting and will be sold for $14 and $17, respectively, a price point that may signal LED lighting’s next step toward the mainstream. The lamps are both dimmable replacements for incandescent A-lamps. Cree claims a lifespan of more than 22 years for the lamps the color is a moderately warm 3,000K (incandescent lamps are around 2,700K). Tagline on Best Buy’s website: “A Cost-Conscious LED Bulb that Looks Surprisingly Normal.”