Greenlee Appoints Robson VP Of Sales And Marketing

Greenlee, a Textron Inc. company (Rockford, Ill.): Bill Robson will be joining the Greenlee leadership team as vice president of sales and marketing. Robson comes from Textron’s E-Z-GO business unit where he most recently served as vice president of the Specialty and Used Car business. Robson will be responsible for leading the sales and marketing area of the business. His leadership will be focused on launching new products, programs, promotions and sales tools that drive customer value, and providing oversight and direction to the sales team with an eye to actively taking market share. Robson joined Textron in 1995, having served in a variety of leadership positions. Prior to coming to Textron, Robson led the marketing team at General Cable Co., where he was responsible for two aerial device and utility vehicle product lines for the telecommunications, electric utility and contractor markets.