SAP acquires hybris to build out offering in mobile e-commerce

SAP AG, Walldorf, Germany, has acquired hyrbris,  Zug, Switzerland, a developer of e-commerce technology. A press release announcing the acquisition says the deal “positions SAP to deliver the next-generation e-commerce platform, with the choice of on-premise or cloud deployment, as enterprises around the world seek to optimize the customer experience for businesses and consumers across an ever-growing number of delivery channels, devices and touch points.”

“Hybris puts SAP on the leading edge of the consumer economy,” said Bill McDermott and Jim Hagemann Snabe, co-CEOs, SAP AG. “With hybris, SAP has made a decisive move to raise the stakes in customer relationship management and define the next generation customer experience."

Founded in 1997, hybris focuses on e-commerce software and says it offers a complete omni-channel commerce platform that incorporates Web, mobile, call center and store solutions. A press release announcing the acquisition said, “Hybris helps businesses of all sizes on every continent sell more goods, services and digital content through every touch point, channel and device. Hybris’ solutions provide a single view of customers, products and orders across multiple demand and delivery channels, made possible by state-of-the-art master data management and unified commerce processes for all channels.”

“Hybris is a recognized leader in commerce platform technology, and the combination with SAP will enable us to deliver complete omni-channel business solutions and continue our strong growth trajectory,” said Ariel Lüdi, CEO, hybris and Carsten Thoma, president and co-founder, hybris, in the release. “Joining with SAP will significantly expand the scope, scale and power of hybris’ commerce platform, and allow us to deliver the next generation of customer engagement innovation across all channels.”

Upon completion of the transaction, expected in the third quarter of 2013 and subject to regulatory approval and other closing conditions, hybris will operate as an independent business unit and will retain its existing management team led by Lüdi and Thoma. Details