Rep News - Jan. 12, 2024

Casey Electric Sales announce the acquisition of Bixler Marketing Group on LinkedIn. According to the post, Bixler is a manufacturers’ representative headquartered in Council Bluffs, IA, servicing the territories of Iowa and Nebraska. “Casey Sales has serviced the Iowa and Nebraska markets for 50 continuous years, and the addition of Bixler Marketing Group is a strategic move to bolster Casey’s product offering and personnel,” said the post.
“In addition to acquiring the expertise of Jim, Jeff, and Joe Bixler, principals at Bixler Marketing Group, Casey will also gain quality lines like Bridgeport Fittings, Prime Conduit and Midwest.  The merger and representation of all applicable manufacturers is effective as of Jan. 1.”
MaxLite and Lester Sales Co. formed a new strategic partnership beginning Jan. 1, where Lester Sales will exclusively represent MaxLite’s C&I business across all the eight states they operate in: western Pennsylvania, West Virginia, Ohio, Indiana, Michigan, Kentucky, southern Illinois and eastern Missouri.
Spencer Bolgard, president & CEO of MaxLite said in the press release that MaxLite’s 100,000-sq-ft distribution and value-add manufacturing facility in Greenwood, IN, will help service customers quickly and efficiently throughout the Lester Sales regions.

NICOR Lighting, Albuquerque, NM, announced a new partnership with John Leonard and Associates and Glenn Associates. John Leonard has represented NICOR in Alabama, Mississippi and the Florida panhandle for more than 25 years.
In 2011, Glenn Associates Sales was purchased by Christopher Camp and Danny Todd, two veteran electrical reps with 20-plus years in the electrical rep business. NICOR said in the press release that since 2011 Glenn Associates has become one of the fastest-growing agencies in the South. The company moved to a new 45,000-sq-ft distribution center to help service customers with same day pick-up and shipments. 
Together, John Leonard & Associates and Glenn Associates will provide complete sales and marketing support to represent NICOR’s product offering in Alabama and the Florida Panhandle.
As part of the expansion of its footprint in the West, Agents West now represents OmniCable’s complete product line in the Southern California market.  Agents West provides complete sales and marketing services to the electrical and lighting industries. 

United Electrical Sales now represents Sparkstone Electrical Group in all of their markets effective Jan. 1. Sparkstone is a  providers of electrical distribution equipment and services and specializes in manufacturing switchboards, switchgear and panelboards. In addition, they offer a wide range of electrical services, including commissioning, testing and maintenance. UES will provide coverage for Sparkstone in Florida, Georgia, Alabama, North Carolina and South Carolina.
“With the addition of United Electrical Sales’ Energy & Engineering Solutions, our goal has been to strategically position our company to continue to bring more value to our distributor partners, contractors, engineers and manufacturers. This new relationship with Sparkstone will support that goal,” said John Milner, principal of United Electrical Sales, in the press release. United Electrical Sales was founded in 1946.

Bill Brown Sales (BBS), Niles, IL, a sales agency focusing on OEM lighting components,  announced a new representative partnership with Columbus, OH-based Plaskolite.  A long-time supplier to the lighting industry, as well as signage, point-of-purchase and other related markets, Plaskolite’s lighting-optimized products include polymer, extruded sheet, cast sheet, custom extruded profiles and films.
Bill Brown Sales has been representing leading lighting component manufacturers since 1955, including A.L.P., Bridgelux, Genesis Plastics Technologies, Inventronics, MetroSpec Technology, Morelux Lighting, Plaskolite, RLR Industries, Roytec Industries, Sur-Seal, Tripar and Wald Wire & Manufacturing.