Eaton Shifts Cooper Brand to Eaton Lighting

In the time since Eaton Corp. made its blockbuster acquisition of Cooper Industries in summer of 2012, it has gradually been shifting the emphasis in its lighting branding from the Cooper name to Eaton. Today, Eaton made it official with a statement from Mark Eubanks, president of Eaton’s Lighting Division. The statement said Eaton will continue to use the lighting and control product line brand names it acquired in the Cooper deal, including Halo, Metalux, Lumark, Corelite, Neo-Ray, Fifth Light and Greengate.

“Eaton is a recognized leader in the residential, commercial and industrial electrical markets, and we have grown over the past 100-plus years into a global power management company focused on helping customers manage power more reliably, efficiently, safely and sustainably. The company has expanded its expertise and portfolio of products by integrating the competencies of some of the most respected names in the electrical industry, including our well-respected lighting and controls portfolio. The scope and scale of our global business makes it most effective to speak to the market from a unified and consistent platform – the Eaton brand,” Eubanks said in the statement.