Lighting Science Rebrands with New Product Line Launch

Lighting Science, Providence, R.I., a lighting manufacturer focused on LED lighting solutions for human health, undertook a brand relaunch along with the expansion of its line of biologically-tuned LED products, announced last week.

The company’s new brand identity includes a logo that suggests a sun and moon above a horizon to reflect its involvement in scientific projects such as the first lighting systems for NASA that regulated the circadian rhythms of astronauts on the international space station. The company also launched a more user-friendly website featuring an e-commerce engine and featuring The Lab, a resource hub that highlights developments in the industry of light, and an “Ask the Experts” function where consumers can ask industry leaders pressing questions related to health, light, science, and the environment. A new packaging system will debut this summer that uses less material than standard product packaging.

The company’s newly expanded “HealthE” series builds on its preceding Rhythm Series line with products engineered to influence natural circadian rhythms, regulating hormone release and promoting healing and performance. The line includes its Sleepy Baby, GoodNight, and GoodDay bulbs which emit pre-sleep and awake and alert spectrums of light, respectively.

“At Lighting Science we are on a mission to create the tools that will build a better world and provide people with healthier environments in which to work and live,” said CEO Ed Bednarcik, who recently relocated the company’s headquarters from Melbourne, Fla., to Providence, R.I. “ We want the Lighting Science brand to be synonymous with wellness and innovation. We are creating products that don’t exist in the marketplace. It signals a new era for Lighting Science and a giant leap for LED technology.”