Electrical Marketing’s Electrical Product Mix provides a good overview of the relative sales potential on a national level of 16 key electrical product groups. Because an individual market area’s electrical product mix varies by the make-up of that market’s economic base, EM’s editors believe the data in the table below is more useful as a general guide for market potential than as the product mix percentages in a local market area.
For example, the electrical product mix in Flint, MI, is very industrially oriented because of the size of the auto industry the area, while the product mix in Fort Myers, FL, would reflect the electrical products needed to service that market’s predominant residential, retail, commercial and hospitality industries.
