Dallas & Phoenix Enjoyed the Biggest Increases in 2023 Electrical Sales Potential

Electrical Marketing’s electrical sales estimates are developed at the local level to  help electrical manufacturers, distributors and independent manufacturers’ reps get a feel for the total available market potential at local, state and national level.
They are also useful in tracking geographic shifts in market potential and highlighting the consolidated nature of the electrical market. In 2023, the 50 largest Metropolitan Statistical Areas (MSAs) in the chart on page 2 accounted for a combined total of roughly $80.9 billion in electrical sales potential — 56% of the  estimated $145.3 million in electrical supplies that electrical distributors sold in 2023.
At the top of the chart are some mega-markets that offer the most electrical sales potential. It’s probably no surprise to see the New York metropolitan area ($6.33 billion), Los Angeles ($4.85 billion) or Chicago ($3.71 billion) ranked amongst the largest markets. But you might be surprised to see two Texas markets, Dallas ($4.17 billion) and Houston ($3.74 billion) in the Top 5, or Austin (#24) and San Antonio (#33) so high on the list. Midland, TX got edged out by Boise, ID, for the last spot in the Top 50 metros.  
The ranking illustrates how much of the electrical business flows through a comparatively small number of local markets and states. Three states — Texas, California and Florida — account for just about a third of the 50 largest metros in electrical sales potential. California  has six MSAs in this list: Los Angeles (#2); San Francisco Bay area (#13); Riverside-San Bernardino (#16); San Diego (#18); San Jose (#25); and Sacramento (#29), and Florida grabbed five spots in this ranking, with the Miami metro (#9); Tampa-St. Petersburg (#20); Orlando (#23); Jacksonville (#40); and Cape Coral-Fort Myers (#47).
The Dallas-Forth Worth-Arlington, TX MSA saw the biggest year-over-year (YOY) increase in sales potential last year, with a $202.2 million increase (+5.1% YOY), followed by Phoenix-Mesa-Scottsdale, AZ with an increase of $197.4 million (+8%). On the flip side, the Sacramento-Roseville-Arden-Arcade, CA MSA and Augusta-Richmond County, GA-SC MSA both saw electrical sales potential drop by $31.1 million.
Sales estimates for all 50 states and more than 300 local markets are available for download by vlicking on the Green Button below.