Nexxus Campaign Targets Spec-Grade Markets with LEDs

Nexxus Lighting, Inc., Charlotte, N.C., is launching a national advertising campaign around its new Array Lighting LED replacement light bulb product line. The campaign includes print, on-line and social media and is focused on the spec-grade commercial lighting market, especially hotel and hospitality, restaurant and retail store lighting markets. Advertisements showcasing Array LED lamps as superior to compact fluorescent lamps (CFLs) are also being launched to the lighting industry.

Part of Nexxus Lighting's thrust is a belief that too many "low-performing" LEDs are being introduced into the market. “With all of the low performing products being introduced to the consumer market by the large lighting companies, we felt it was important to target high performance commercial and institutional lighting accounts. These specification grade lighting customers demand higher performance, better color, longer life and the best in reliability and quality,” stated Mike Bauer, Nexxus Lighting's president and CEO, in a press release.