IDEA Partners with EnterWorks

IDEA announced a strategic partnership with EnterWorks, whose multi-domain master data management (MDM) platform will become a part of IDEA’s Connector offering, formerly known as the Industry Data Warehouse. EnterWorks’ Enable MDM solution will power the next generation of the IDEA Connector, which standardizes and manages manufacturer product data in electrical, industrial, retail and consumer-packaged goods industries.

“The Enable platform can handle the scale of our vertical content networks while meeting the functional needs that our members have expressed; EnterWorks expertise, technology, and commitment will be key to enabling our vision,” said Paul Molitor, president and CEO of IDEA.