People On the Move - October 7, 2022 Update

Rockwell Automation (Milwaukee, WI)

Robin Saitz (photo above) has been promoted to vice president-Global Marketing and chief marketing officer. She reports to Scott Genereux, senior vice president and chief revenue officer. In her new role, Saitz has global responsibility to lead marketing of Rockwell’s full portfolio. With a focus on driving demand and building the brand globally, she oversees industry strategy, marketing communications, analyst relations, demand generation, and commercial marketing.

Saitz joined Rockwell Automation as part of the company’s acquisition of Plex Systems, completed in Sept. 2021. Most recently, she led marketing for software as a service in Rockwell Automation’s Software & Control business segment as the Plex & Fiix chief marketing officer. Fiix was acquired by Rockwell in January 2021. The SaaS and Rockwell marketing teams will come together under Saitz’s leadership.

“Robin is an engineer turned marketer with a deep expertise in marketing across multiple industries,” Genereux said in the press release. “With her outside-in thinking and customer focus, she will build on the strong foundation we have to further elevate our go-to-market approach and make Rockwell Automation the first choice in industrial automation and information solutions.”

Service Wire (Culloden, WV)

Sheila Rafferty and Joe Urriza have joined the Service Wire team as inside sales reps in the Houston sales office. Rafferty has 16 years of experience, with 10 years in purchasing and six years in inside sales. She will be serving commercial and industrial markets in Mississippi, Louisiana and Kansas.

Urriza is a graduate of North Harris Community College and has a combined 15 years of experience, split between nine years in sales and six years in drafting and manufacturing. He will be serving commercial and industrial markets in central Texas as well as utility accounts across Colorado, New Mexico, Texas, Oklahoma, Arkansas, Louisiana and Missouri.

United Electric Supply (New Castle, DE)

Joe Sabatino was promoted to director of logistics, according to a company LinkedIn post.

Sonepar (Charleston, SC)

The company made several appointments to expand its digital transformation. Don Sarno is now senior vice president of digital enterprise and Mike Smith is senior vice president, business relationship management and data insights.

Rob Taylor, president of Sonepar North America, said in the press release, “It’s Sonepar’s global ambition to leverage digital technology in all areas of our business to create an omnichannel experience for our customers worldwide. The realignment of our IT and digital organizations will unlock our full potential to achieve a new digital enterprise.”

Sarno was most recently vice president of applications development. In his new role, he will provide vision and leadership over the North American digital enterprise transformation, creating the best omnichannel experience for customers. Sarno will also focus on planning and implementing enterprise information technology systems in support of business operations. He has over two decades of experience in software development and digital technology, focused on electrical distribution. Sarno has been with Sonepar since 2016, where he has worked to harmonize and standardize their digital application structure.

Smith will be leading a team which provides new and enhanced solutions and data analytics to support Sonepar’s omnichannel transformation, as well as providing analytics training for Sonepar’s operating companies in the US. His team will act as a conduit between field operations and technology developments, helping the Sonepar team and its valued vendors and customers apply new digital solutions to address business needs.

Atlona/Panduit (San Jose, CA)

Marco Bolzonello has joined the company as regional sales manager - Italy. He will work closely with Atlona’s channel partners throughout the company’s Italian territory; serve as a conduit between Atlona distribution partners and systems integrators; develop commercial business plans with Atlona partners to raise brand visibility; and drive business development with systems integrators both familiar with and new to Atlona. Bolzonello comes to Atlona with 10 years of experience in both the audio-visual and information technology industries.